In this first of 8 clips from the full episode about Fess Parker Winery, learn that Fess believes in owning land. Watch the whole show at 1408z; Fess Parker Winery; customer service; customers for life; family business; hospitality; leadership; leveraging assets; mail order; management; newsletters; online ordering; premium pricing; real estate; repeat customers; scarcity marketing; story telling; target marketing; In this second of 8 clips from the full episode about Fess Parker Winery, learn that the customer must always drive your business. Watch the whole show at 1408z.; Fess Parker Winery; customer service; customers for life; family business; hospitality; leadership; leveraging assets; mail order; management; newsletters; online ordering; premium pricing; real estate; repeat customers; scarcity marketing; story telling; target marketing; In this third of 8 clips from the full episode about Fess Parker Winery, learn that as you help others you help yourself. Watch the whole show at 1408z.; Fess Parker Winery; customer service; customers for life; family business; hospitality; leadership; leveraging assets; mail order; management; newsletters; online ordering; premium pricing; real estate; repeat customers; scarcity marketing; story telling; target marketing; In this fourth of 8 clips from the full episode about Fess Parker Winery, learn from Eli Parker that they made a decision not sell to discount retailers. Watch the whole show at 1408z.; Fess Parker Winery; customer service; customers for life; family business; hospitality; leadership; leveraging assets; mail order; management; newsletters; online ordering; premium pricing; real estate; repeat customers; scarcity marketing; story telling; target marketing; In this fifth of 8 clips from the full episode about Fess Parker Winery, Hattie says that Fess is succeeding in business by being a great story teller. Watch the whole show at 1408z.; Fess Parker Winery; customer service; customers for life; family business; hospitality; leadership; leveraging assets; mail order; management; newsletters; online ordering; premium pricing; real estate; repeat customers; scarcity marketing; story telling; target marketing; In this sixth of 8 clips from the full episode about Fess Parker Winery, learn that even in an old industry, technology is important. Watch the whole show at 1408z.; Fess Parker Winery; customer service; customers for life; family business; hospitality; leadership; leveraging assets; mail order; management; newsletters; online ordering; premium pricing; real estate; repeat customers; scarcity marketing; story telling; target marketing; In this seventh of 8 clips from the full episode about Fess Parker Winery, learn that employees like Cindy Simpson take time to create a personal experience for winery visitors. Watch the whole show at 1408z.; Fess Parker Winery; customer service; customers for life; family business; hospitality; leadership; leveraging assets; mail order; management; newsletters; online ordering; premium pricing; real estate; repeat customers; scarcity marketing; story telling; target marketing; In this last of 8 clips from the full episode about Fess Parker Winery, learn that people are attracted to big and beautiful ideas. Watch the whole show at 1408z.; Fess Parker Winery; customer service; customers for life; family business; hospitality; leadership; leveraging assets; mail order; management; newsletters; online ordering; premium pricing; real estate; repeat customers; scarcity marketing; story telling; target marketing; There are 8 key lessons on starting and running a business in this full episode about the Fess Parker Winery. Meet Fess and learn how he moved from Hollywood to hospitality. ; Fess Parker Winery; customer service; customers for life; family business; hospitality; leadership; leveraging assets; mail order; management; newsletters; online ordering; premium pricing; real estate; repeat customers; scarcity marketing; story telling; target marketing; The Fess Parker Winery. Let's go just north Santa Barbara, up into the wine country of Los Olivos to talk with Fess (also know as Davy Crockett.) Learn how he moved from Hollywood to hospitality. http://link.brightcove.com/services/link/bcpid348384883http://www.brightcove.com/channel.jsp?channel=44143111
